I find the topic interesting from the perspective of those racing organisations and individuals that are invited to comment and have dialogue with chat site users.
One of the major limitations is that you simply don't have the ability at times to provide comprehensive answers on tactics and strategies either through confidentiality constraints, business ethics, the need to provide a concise answer on an immensely difficult topic with many different issues or even simply trying to understand where the question is coming from i.e. is it a straight forward point, is there a hidden agenda being promoted or are you simply being trolled.
My area of expertise is in marketing - an area where everyone has an opinion and thinks everything they speak or write is a nugget of gold. It seems once people have seen a TV ad they think they are now a marketing guru.
For the main, marketing activities undertaken or just as critically not undertaken based off the back of a strategic marketing plan that was formulated off the back of research, market indicators, the economic environment, the goals of the organisation, the particular wants of your target market etc. etc and most importantly the allocation of the resources you have to spend on it.
Simply put you can't be everything to everyone but in my experience with this and other sites, the minute Joe or Jane Bloggs doesn't get the response they want on a topic the terms idiot, waste of space and far far worse get bandied around which doesn't exactly make you inclined to want to participate again.
I have seen dozens and dozens of well meaning and some not so well meaning ideas put forward on how to promote, market etc, the industry, and particularly specific events, races etc. and most would fail miserably if they were tried to be implemented due to
1. Logistically impossible
2. Too expensive for either the expected return, the longevity required to make it work fully or for less than marginal returns in the short term
3. Is not in the best interest of the organisation
4. Means absolutely nothing to the key market you are actually trying to target
Sorry to rabbit on but I certainly get where those in office are coming from if they don't want to participate - yes they could be thicker skinned and suck it up but there comes a tipping point for everyone when you try to engage and you suffer unmitigated abuse.