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pete

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Advertising has always been a point of great interest for me. We have a program here in Oz called "Gruen" on ABC which is a brilliant, entertaining show which features host comedian Will Anderson and 4 panelists who are all prominent marketers/ad execs. It's very illuminating to hear the people behind the creation of advertising discuss it balls out.

I spent a year in the advertising industry myself (back in 2001) and of course have created a lot of content marketing stallions - print, TVCs, video, radio advertising.

I am always highly skeptical of pop-up ads that disrupt the viewers ability to read and engage with any website. Some have reached the point of ridiculousness where if you are viewing on an iPhone/Android it is basically impossible to read content. A site I visit daily - Football365 - has now become impossible almost to read on the phone and even on PC now has ads that literally obscure two or 3 paragraphs and you can't manipulate the page to make the content visible. Needless to say I boycott these products and services and usually send them an email telling them which site I am on and how it is disrupting the content. I rarely ever get a reply.

This in itself is problematic. Many companies today spend so much on marketing but fail to listen to customers when all they are doing is pissing them off.

An example recently was when I took the BMW in for it's 6 months service. I use a specialist upmarket service company to ensure the correct care is taken and the right products and parts are sourced. The actual service is highly competent. It is nearly 2 hours drive from work. For this reason I always arrange to have the first appointment and wait while they do the service. The first two visits resulted in my car being first in BUT last out with no explanation. The 3rd visit I phoned twice prior to make the appointment to confirm the arrangement. Each time the service person assured me in a highly professional manner that the "first-up" booking was secured. Of course when I arrived at the service desk on the day of the appointment, the service team had literally no record of my booking for the day !

Now this is the part that gets me. After each service, they have a charming woman whose sole task is to follow up after any service visit to ensure everything has been done correctly and to the customers satisfaction. She is obviously highly trained but of course each time she has had to handle my annoyance at the failure of the service department to actually provide professional service and deliver on what they say they are going to do.

I find this is quite common now. So much effort is put in by companies to marketing (this company is tops in this regard) and follow-up but no one seems to give a shit that the actual workers are doing the simplest of things properly for the customer. Not sure if this is a purely Aussie problem or whether it's a global malaise. All the marketing, customer satisfaction follow-up, etc is no f***ing good if the service or product itself is shit. Rant over !

We spend a lot of time here at Arrowfield to ensure our marketing budget is as effective as possible and is done tastefully and targeted properly. We always discuss our advertising with clients to get their feedback. The focus on delivery & reach is very strong.

I am always grateful that Pete and Alan have no crap ads on their site. The clean, fresh feel we take for granted should be treasured.

Here's the link for Gruen - watch an episode or two - you will be entertained for real. It's incisive but also quite funny.

https://iview.abc.net.au/show/gruen

 

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9 minutes ago, karrotsishere said:

You guys are naughty, mind you we all can be a lil at times lol. 

Mike & Gospel crack me up the most. 

Gospel being the most outspoken & Mike being the most passive aggressive 😅 Another comp moneys up. Oh again another round more moneys up, oh & again lol Ill throw more money up lol.

Funny Face Reaction GIF

And JJ just does the subtle un-noticed slide across, then when questioned as his absence has gone noticed, he pops back briefly simply to put the boot in lol. 

These sites are quite entertaining at times.

Bill Hader Popcorn GIF by Saturday Night Live

 

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22 hours ago, Hesi said:

Probably says it all

 

Chief Stipe

Administrators

CONTENT COUNT

176,286

 

Next best is Happy

CONTENT COUNT

4,397

 

 Obviously no site without him  though he comes across as argumentative in many instances which  must deter some from joining and contributing.

Edited by Addington
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18 minutes ago, Hesi said:

This comment stuck in my mind and lends motive to the modus operandi.  

I did make the debating team three years in a row as third speaker.  I had a reputation for quick wit, rapier style rebuttal and immolating my opponents.

Aww I actually like Chief, he was good to me mostly. Feel like we are picking on him. (Actually Mardigras was another that coped the argue argue hard).

Ill lastly add in.

From a business perspective which due to ads, it's run as a business, I tried to subtly warn, to stop the argue argue, as it will drive peeps away. But to no avail.

What makes it worse is being owner of site, peeps are afraid to keep pushing their point. (Galah the exception) but then Chief resorted to name calling Galah (Which I don’t agree with - focus on the subject & point one is debating).

So from that perspective I understand why having a different poster name Noodlum to post from. So peeps don’t think they are arguing against the owner. (this p...ed & built mistrust with some hence they left e.g. Happy).

However the same argue argue - opinionated vibe came out - self confessed opinionated btw. Which is fine to be opinionated each to their own, but as a site owner, if it was me, Id try to pull that in a bit.  

Another observation is on this site, think we should just continue on & try not bring up the other site. As too much bring it up will potentially drive peeps away. Fine for this thread & for newbies here to vent when they 1st get here, but other than that move on.

Edited by karrotsishere
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1 other last point which is not good when owning a site is seems to think that everyone and everything is rosy.

No cheats.

Yea right.

While I agree with the sentiment that it's such a low percentage in Harness racing. Maybe under 5 %. Still there is that small percentage. But no-one can call it out. If you do, then Iv noticed a swift take-down or name calling the poster. 

That in my opinion is very wrong. Yes agree we need to be careful with our words etc. But come on, its like yes there are jails around the world. Why is that? Because a small percentage of people BREAK the rules. Harness included.

Actually I thought he was going to somehow try & attack myself, Rusty & Happy for the C Jones thing as we were a bit vocal on HERE.

As had noticed in a post he said - "some posters from another site are saying xyz - more on THEM later!". I contacted Happy & Rusty, to warn them. 

It never eventuated, BUT that is completely diverting the subject from the subject at hand to about posters & from another site 🤷‍♂️ Thats not cool that threat.

16 minutes ago, Hesi said:

We(me) have the occasional bitch from time to time, but then Mother Maxi comes on and puts the train back on the track

Yeah he called me out on it too, as did Globe, which is a good reminder. Listen to the people. 

Edited by karrotsishere
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54 minutes ago, karrotsishere said:

1 other last point which is not good when owning a site is seems to think that everyone and everything is rosy.

No cheats.

Yea right.

While I agree with the sentiment that it's such a low percentage in Harness racing. Maybe under 5 %. Still there is that small percentage. But no-one can call it out. If you do, then Iv noticed a swift take-down or name calling the poster. 

That in my opinion is very wrong. Yes agree we need to be careful with our words etc. But come on, its like yes there are jails around the world. Why is that? Because a small percentage of people BREAK the rules. Harness included.

Actually I thought he was going to somehow try & attack myself, Rusty & Happy for the C Jones thing as we were a bit vocal on HERE.

As had noticed in a post he said - "some posters from another site are saying xyz - more on THEM later!". I contacted Happy & Rusty, to warn them. 

Here we go so Im accurate. 

I was the only person to make comment on Bensons Mate 2nd to last performance. (AND I did actually say, "was it that he couldn’t handle track or was it something else or a combination") - meaning sickness or anything. - so this post is inaccurate. 

I also stated it was a needle lol. Didn’t say it was a syringe. As per Profit quoted. 

I was the only person to mention/notice the betting plunge. (which could be subjective as to what someone sees/calls as being a betting plunge). Up against an All Star Runner & it dropped noticeably to my eye. 

Happy, Rusty & myself were talking about C Jones.

Misinformation lol. By a bunch of individuals. It was worded "more on THAT later". Not on them. But of course meaning us. From OTHER SITE.

I mainly post from what I have read in media.

BTW that horse Bensons Mate looks like a broken horse. Its last start it broke up randomly TWICE! Wonder why that is?! As it did in its 2nd to last start as mentioned here.

There was NO 3rd trainer involved. He just read my post on HERE, & mis-took it as meaning a 3rd trainer involved. Goes on about mis-information lol. Yet posts complete mis-information. 

Screen Shot 2022-01-25 at 10.51.13 AM.png

Edited by karrotsishere
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I read some market research done by thoroughbred about 10 years ago, I wish I could find it again.

In a nutshell it asked people about their attitudes towards horse racing.

There was an overwhelmingly negative response, with the perception being that the game was dodgy, if you were not in the game, you were on the back foot and at a disadvantage, wagering wise.

The only positive to come out of it was the high level of positivity towards how enjoyable a day at the races was

 

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1 hour ago, Hesi said:

I read some market research done by thoroughbred about 10 years ago, I wish I could find it again.

In a nutshell it asked people about their attitudes towards horse racing.

There was an overwhelmingly negative response, with the perception being that the game was dodgy, if you were not in the game, you were on the back foot and at a disadvantage, wagering wise.

The only positive to come out of it was the high level of positivity towards how enjoyable a day at the races was

Guess its like most things. A small percentage of peeps do something wrong & the entire group gets a bad rep,

* Racing is no different.

Other examples.

* Those going for loo paper.

* Male muslims doing something.

* Male Maori doing something.

If you take a look at the Whole population within those groups for example, prob find its 5% or less.

Hope Harness gets more like the Me Too movement, where those whom do wrong & their supporters get called out.

Edited by karrotsishere
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1 hour ago, Hesi said:

I read some market research done by thoroughbred about 10 years ago, I wish I could find it again.

In a nutshell it asked people about their attitudes towards horse racing.

There was an overwhelmingly negative response, with the perception being that the game was dodgy, if you were not in the game, you were on the back foot and at a disadvantage, wagering wise.

The only positive to come out of it was the high level of positivity towards how enjoyable a day at the races was

 

Its only a rort if you arent in on it

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